A new marketing strategy map for direct marketing

Knowledge-Based Systems 2009 Vol. 22; Iss. 5

A new marketing strategy map for direct marketing

Young Ae Kim, Hee Seok Song, Soung Hie Kim
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Volume:
22
Year:
2009
Language:
english
Pages:
9
DOI:
10.1016/j.knosys.2009.02.013
File:
PDF, 1.10 MB
english, 2009
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