Introduction to a special section on subsistence...

Journal of Marketing Management 2014 / 05 Vol. 30; Iss. 5-6

Introduction to a special section on subsistence marketplaces: moving bottom-up from marketplace insights to managerial implications

Sridharan, Srinivas, Viswanathan, Madhu, Benton, Raymond, Shultz, Cliff
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Volume:
30
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2014.884789
Date:
May, 2014
File:
PDF, 125 KB
english, 2014
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