Using consumer responsibility reminders to reduce...

Marketing Letters 2016 / 6 Vol. 27; Iss. 2

Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption

Scott, Maura L., Nenkov, Gergana Y.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
27
Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-014-9336-8
Date:
June, 2016
File:
PDF, 303 KB
english, 2016
Conversion to is in progress
Conversion to is failed