Communicating the Consequences of Early Detection: The Role...

Journal of Marketing 2001 / 07 Vol. 65; Iss. 3

Communicating the Consequences of Early Detection: The Role of Evidence and Framing

Cox, Dena, Cox, Anthony D.
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Volume:
65
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.65.3.91.18336
Date:
July, 2001
File:
PDF, 119 KB
english, 2001
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