Antecedents, moderators and dimensions of country‐of‐origin...

International Marketing Review 2008 / 02 Vol. 25; Iss. 1

Antecedents, moderators and dimensions of country‐of‐origin evaluations

Ahmed, Sadrudin A., d'Astous, Alain
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Volume:
25
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651330810851890
Date:
February, 2008
File:
PDF, 297 KB
english, 2008
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