Price, brand name, and product composition characteristics...

Journal of Applied Psychology 1971 Vol. 55; Iss. 6

Price, brand name, and product composition characteristics as determinants of perceived quality.

Jacoby, Jacob, Olson, Jerry C., Haddock, Rafael A.
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Volume:
55
Year:
1971
Language:
english
Journal:
Journal of Applied Psychology
DOI:
10.1037/h0032045
File:
PDF, 805 KB
english, 1971
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