Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations
Yeung, Catherine W.M., Wyer, Robert S.Volume:
42
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.2005.42.4.495
Date:
November, 2005
File:
PDF, 99 KB
english, 2005