A preference scoring technique for personalized...

Mathematical and Computer Modelling 2006 Vol. 44; Iss. 1-2

A preference scoring technique for personalized advertisements on Internet storefronts

Jong Woo Kim, Kyung Mi Lee, Michael J. Shaw, Hsin-Lu Chang, Matthew Nelson, Robert F. Easley
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Volume:
44
Year:
2006
Language:
english
Pages:
13
DOI:
10.1016/j.mcm.2004.12.011
File:
PDF, 617 KB
english, 2006
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