When Does Trust Matter? Antecedents and Contingent Effects...

Journal of Marketing 2002 / 07 Vol. 66; Iss. 3

When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States

Atuahene-Gima, Kwaku, Li, Haiyang
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Volume:
66
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.66.3.61.18501
Date:
July, 2002
File:
PDF, 165 KB
english, 2002
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