Branded Flash Mobs: Moving Toward a Deeper Understanding of Consumers’ Responses to Video Advertising
Grant, Philip, Botha, Elsamari, Kietzmann, JanVolume:
15
Language:
english
Journal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2015.1013229
Date:
January, 2015
File:
PDF, 644 KB
english, 2015