Microfinance Decision Making: A Field Study of Prosocial...

Journal of Marketing Research 2011 / 11 Vol. 48; Iss. SPL

Microfinance Decision Making: A Field Study of Prosocial Lending

Galak, Jeff, Small, Deborah, Stephen, Andrew T
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Volume:
48
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.48.spl.s130
Date:
November, 2011
File:
PDF, 107 KB
english, 2011
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