The Boycott Puzzle: Consumer Motivations for Purchase...

Management Science 2003 / 09 Vol. 49; Iss. 9

The Boycott Puzzle: Consumer Motivations for Purchase Sacrifice

John, Andrew, Klein, Jill
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Volume:
49
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.49.9.1196.16569
Date:
September, 2003
File:
PDF, 206 KB
english, 2003
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