Individual Differences in Online Consumer Behaviors in...

Journal of Interactive Advertising 2015 / 01 Vol. 15; Iss. 1

Individual Differences in Online Consumer Behaviors in Relation to Brand Prominence

Schulz, Heather M., Dority, Bree L., Schulz, Steven A.
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Volume:
15
Language:
english
Journal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2015.1020401
Date:
January, 2015
File:
PDF, 1.74 MB
english, 2015
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