Creating 'value' beyond the point of production: branding,...

Creating 'value' beyond the point of production: branding, financialization and market capitalization

Willmott, H.
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Volume:
17
Language:
english
Journal:
Organization
DOI:
10.1177/1350508410374194
Date:
September, 2010
File:
PDF, 550 KB
english, 2010
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