Using Web Panels to Understand Whether Online Ad Exposure Influences Information-Seeking Behavior
Kim, A. E., Duke, J. C., Hansen, H., Porter, L.Volume:
18
Language:
english
Journal:
Social Marketing Quarterly
DOI:
10.1177/1524500412466072
Date:
December, 2012
File:
PDF, 339 KB
english, 2012