The Predictive Validity of Multiple-Item Versus Single-Item Measures of the Same Constructs
Bergkvist, Lars, Rossiter, John RVolume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.44.2.175
Date:
May, 2007
File:
PDF, 80 KB
english, 2007