Modeling Preferences for Common Attributes in Multicategory Brand Choice
Singh, Vishal P., Hansen, Karsten T., Gupta, SachinVolume:
42
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.42.2.195.62282
Date:
May, 2005
File:
PDF, 678 KB
english, 2005