Modeling Preferences for Common Attributes in Multicategory...

Modeling Preferences for Common Attributes in Multicategory Brand Choice

Singh, Vishal P., Hansen, Karsten T., Gupta, Sachin
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Volume:
42
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.42.2.195.62282
Date:
May, 2005
File:
PDF, 678 KB
english, 2005
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