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Role of Advertising and Promotion in Brand Equity Creation
Nikabadi, Mohsen Shafiei, Safui, Morteza Akbarzadeh, Agheshlouei, HamedVolume:
21
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2014.946208
Date:
January, 2015
File:
PDF, 389 KB
english, 2015