![](/img/cover-not-exists.png)
Aligning Supply Chain Relational Strategy with the Market Environment: Implications for Operational Performance
Iyer, Karthik N. S., ivastava, Prashant, Rawwas, Mohammed Y. A.Volume:
22
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/mtp1069-6679220104
Date:
January, 2014
File:
PDF, 261 KB
english, 2014