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Brand emotional connection and loyalty

Brand emotional connection and loyalty

Loureiro, Sandra Maria Correia, Ruediger, Kaufmann Hans, Demetris, Vrontis
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Volume:
20
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2012.3
Date:
October, 2012
File:
PDF, 203 KB
english, 2012
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