Relationship formation and governance in consumer markets:...

Journal of Marketing Management 1996 / 07 Vol. 12; Iss. 5

Relationship formation and governance in consumer markets: Transactional analysis versus the behaviourist approach

Bennett, Roger
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Volume:
12
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.1996.9964425
Date:
July, 1996
File:
PDF, 1.47 MB
english, 1996
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