Brand, identity and corporate reputation

Marketing Intelligence & Planning 2015 / 04 Vol. 33; Iss. 2

Brand, identity and corporate reputation

Lim, Ming, Machado, Joana Cesar, Iglesias, Oriol
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Volume:
33
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-01-2015-0006
Date:
April, 2015
File:
PDF, 240 KB
english, 2015
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