Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility
Tuli, Kapil R, Bharadwaj, Sundar G, Kohli, Ajay KVolume:
47
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.47.1.36
Date:
February, 2010
File:
PDF, 164 KB
english, 2010