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Must be the Music: Examining the Placement Effects of Character-Brand Association and Brand Prestige on Consumer Brand Interest within the Music Video Context
Thornton, Corliss, Burkhalter, JanéeVolume:
21
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2014.971212
Date:
January, 2015
File:
PDF, 279 KB
english, 2015