![](/img/cover-not-exists.png)
The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior
Dholakia, Utpal M., Simonson, ItamarVolume:
24
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1040.0099
Date:
May, 2005
File:
PDF, 189 KB
english, 2005