The Effect of Explicit Reference Points on Consumer Choice...

The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior

Dholakia, Utpal M., Simonson, Itamar
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
24
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1040.0099
Date:
May, 2005
File:
PDF, 189 KB
english, 2005
Conversion to is in progress
Conversion to is failed