The Use of Humor in Asian and Western Television...

The Use of Humor in Asian and Western Television Advertising:

Alden, Dana L., Hoyer, Wayne D., Lee, Chol, Wechasara, Guntalee
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Volume:
1
Language:
english
Journal:
Journal of Asia-Pacific Business
DOI:
10.1300/J098v01n02_02
Date:
July, 1995
File:
PDF, 683 KB
english, 1995
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