The Use of Humor in Asian and Western Television Advertising:
Alden, Dana L., Hoyer, Wayne D., Lee, Chol, Wechasara, GuntaleeVolume:
1
Language:
english
Journal:
Journal of Asia-Pacific Business
DOI:
10.1300/J098v01n02_02
Date:
July, 1995
File:
PDF, 683 KB
english, 1995