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Decomposition of the Sales Impact of Promotion-Induced Stockpiling
Ailawadi, Kusum L, Gedenk, Karen, Lutzky, Christian, Neslin, Scott AVolume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.44.3.450
Date:
August, 2007
File:
PDF, 283 KB
english, 2007