From Invention to Innovation: Conversion Ability in Product...

Journal of Marketing Research 2006 / 08 Vol. 43; Iss. 3

From Invention to Innovation: Conversion Ability in Product Development

Chandy, Rajesh, Hopstaken, Brigitte, Narasimhan, Om, Prabhu, Jaideep
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
43
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.43.3.494
Date:
August, 2006
File:
PDF, 187 KB
english, 2006
Conversion to is in progress
Conversion to is failed