Green marketing of apparel: consumers' price sensitivity to...

Journal of Global Fashion Marketing 2013 / 01 Vol. 4; Iss. 1

Green marketing of apparel: consumers' price sensitivity to environmental marketing claims

Stall-Meadows, Celia, Davey, Anne
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Volume:
4
Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2012.753293
Date:
January, 2013
File:
PDF, 254 KB
english, 2013
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