Serving base‐of‐the‐pyramid markets: meeting real needs through a customized approach
Mohr, Jakki J., Sengupta, Sanjit, Slater, Stanley F.Volume:
33
Language:
english
Journal:
Journal of Business Strategy
DOI:
10.1108/02756661211281453
Date:
October, 2012
File:
PDF, 232 KB
english, 2012