Serving base‐of‐the‐pyramid markets: meeting real needs...

Serving base‐of‐the‐pyramid markets: meeting real needs through a customized approach

Mohr, Jakki J., Sengupta, Sanjit, Slater, Stanley F.
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Volume:
33
Language:
english
Journal:
Journal of Business Strategy
DOI:
10.1108/02756661211281453
Date:
October, 2012
File:
PDF, 232 KB
english, 2012
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