![](/img/cover-not-exists.png)
Retailers and new product acceptance in India's base of pyramid (BoP) markets
Alur, Sivakumar, Schoormans, Jan P.L.Volume:
41
Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/09590551311306246
Date:
March, 2013
File:
PDF, 156 KB
english, 2013