Retailers and new product acceptance in India's base of...

Retailers and new product acceptance in India's base of pyramid (BoP) markets

Alur, Sivakumar, Schoormans, Jan P.L.
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Volume:
41
Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/09590551311306246
Date:
March, 2013
File:
PDF, 156 KB
english, 2013
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