Revisiting fortune at base of the pyramid (BoP)

South Asian Journal of Global Business Research 2013 / 03 Vol. 2; Iss. 1

Revisiting fortune at base of the pyramid (BoP)

Gupta, Vipin, Gupta, Vipin, Khilji, Shaista E.
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Volume:
2
Language:
english
Journal:
South Asian Journal of Global Business Research
DOI:
10.1108/20454451311303257
Date:
March, 2013
File:
PDF, 248 KB
english, 2013
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