Consumer Preferences and Brand Equity Measurement of...

The Spanish Journal of Psychology 2001 / 05 Vol. 4; Iss. 1

Consumer Preferences and Brand Equity Measurement of Spanish National Daily Newspapers: A Conjoint Analysis Approach

Mallou, Jesús Varela, Boubeta, Antonio Rial, Tobío, Teresa Braña
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
4
Language:
english
Journal:
The Spanish journal of psychology
DOI:
10.1017/s1138741600005643
Date:
May, 2001
File:
PDF, 31 KB
english, 2001
Conversion to is in progress
Conversion to is failed