The Development of Advertising-Centered versus...

Journal of Current Issues & Research in Advertising 1992 / 03 Vol. 14; Iss. 1

The Development of Advertising-Centered versus Individual-Centered Scales

Muncy, James A., Gomes, Roger
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Volume:
14
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.1992.10504980
Date:
March, 1992
File:
PDF, 656 KB
english, 1992
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