Critical innovation characteristics influencing the...

Critical innovation characteristics influencing the acceptability of a new pharmaceutical product format

Jaakkola, Elina, Renko, Maija
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Volume:
23
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725707X196404
Date:
April, 2007
File:
PDF, 236 KB
english, 2007
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