Limit conjoint analysis and Vickrey auction as methods to elicit consumers' willingness‐to‐pay
Sichtmann, Christina, Stingel, SusanneVolume:
41
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560710821215
Date:
November, 2007
File:
PDF, 321 KB
english, 2007