The Influence of Avatars on Online Consumer Shopping...

The Influence of Avatars on Online Consumer Shopping Behavior

Holzwarth, Martin, Janiszewski, Chris, Neumann, Marcus M
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Volume:
70
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.70.4.19
Date:
October, 2006
File:
PDF, 275 KB
english, 2006
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