Disjunctions of Conjunctions, Cognitive Simplicity, and...

Journal of Marketing Research 2010 / 06 Vol. 47; Iss. 3

Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets

Hauser, John R, Toubia, Olivier, Evgeniou, Theodoros, Befurt, Rene, Dzyabura, Daria
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Volume:
47
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.47.3.485
Date:
June, 2010
File:
PDF, 10.04 MB
english, 2010
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