The fundamentals of standardizing global marketing strategy

International Marketing Review 2007 / 02 Vol. 24; Iss. 1

The fundamentals of standardizing global marketing strategy

Viswanathan, Nanda K., Dickson, Peter R.
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Volume:
24
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651330710727187
Date:
February, 2007
File:
PDF, 222 KB
english, 2007
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