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An Exploratory Examination of the Influence of National Culture on Cross-National Product Diffusion
Dwyer, Sean, Mesak, Hani, Hsu, MaxwellVolume:
13
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jimk.13.2.1.64859
Date:
June, 2005
File:
PDF, 119 KB
english, 2005