Honesty is the best policy: The effects of disclosure in...

Honesty is the best policy: The effects of disclosure in word-of-mouth marketing

Abendroth, Lisa J., Heyman, James E.
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Volume:
19
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2011.631567
Date:
September, 2013
File:
PDF, 120 KB
english, 2013
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