Applying Financial Portfolio Theory to Product Portfolio...

Journal of Marketing 1983 / 21 Vol. 47; Iss. 2

Applying Financial Portfolio Theory to Product Portfolio Decisions: An Empirical Study

Cardozo, Richard N., Smith, David K.
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Volume:
47
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251498
Date:
September, 1983
File:
PDF, 391 KB
english, 1983
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