Drivers of Local Relative to Global Brand Purchases: A...

Drivers of Local Relative to Global Brand Purchases: A Contingency Approach

Strizhakova, Yuliya, Coulter, Robin A.
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Volume:
23
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jim.14.0037
Date:
March, 2015
File:
PDF, 380 KB
english, 2015
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