“Marketing Managers” in the Context of Global Supply...

Journal of Marketing Channels 2010 / 06 Vol. 17; Iss. 3

“Marketing Managers” in the Context of Global Supply Chains: Functional Versus Multiple IQ Competencies

Richey, Glenn, Harvey, Michael, Moeller, Miriam
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Volume:
17
Language:
english
Journal:
Journal of Marketing Channels
DOI:
10.1080/1046669x.2010.486711
Date:
June, 2010
File:
PDF, 246 KB
english, 2010
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