The Effect of Competitive Advertising Interference on Sales...

Journal of Marketing Research 2008 / 04 Vol. 45; Iss. 2

The Effect of Competitive Advertising Interference on Sales for Packaged Goods

Danaher, Peter J, Bonfrer, André, Dhar, Sanjay
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Volume:
45
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.45.2.211
Date:
April, 2008
File:
PDF, 214 KB
english, 2008
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