Product Development Team Stability and New Product...

Journal of Marketing 2011 / 01 Vol. 75; Iss. 1

Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes

Slotegraaf, Rebecca J, Atuahene-Gima, Kwaku
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Volume:
75
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.75.1.96
Date:
January, 2011
File:
PDF, 231 KB
english, 2011
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