From recipient to contributor: examining customer roles and...

European Journal of Marketing 2000 / 04 Vol. 34; Iss. 3/4

From recipient to contributor: examining customer roles and experienced outcomes

Lengnick‐Hall, Cynthia A., Claycomb, Vincentia (Cindy), Inks, Lawrence W.
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Volume:
34
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560010311902
Date:
April, 2000
File:
PDF, 283 KB
english, 2000
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