Investigating the role of enduring and situational...

Investigating the role of enduring and situational involvement with the program context on advertising effectiveness

Tsiotsou, Rodoula H.
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Volume:
19
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2010.542079
Date:
April, 2013
File:
PDF, 165 KB
english, 2013
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