Purchase decision-making within professional consumer...

Marketing Theory 2007 / 03 Vol. 7; Iss. 1

Purchase decision-making within professional consumer services: Organizational or consumer buying behaviour?

Jaakkola, E.
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Volume:
7
Language:
english
Journal:
Marketing Theory
DOI:
10.1177/1470593107073847
Date:
March, 2007
File:
PDF, 119 KB
english, 2007
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