An alternative view of relationship marketing: a framework...

European Journal of Marketing 1996 / 02 Vol. 30; Iss. 2

An alternative view of relationship marketing: a framework for ethical analysis

Takala, Tuomo, Uusitalo, Outi
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Volume:
30
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569610106644
Date:
February, 1996
File:
PDF, 187 KB
english, 1996
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